Lesson learnt – Say no when you mean no

Two things culminated today that made me look at my own behaviour and consider whether I’d set people’s expectations up to believe one thing when I knew I meant another. Over time I’ve learnt that you stress yourself and you end up letting others down.

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What is a Copy Warrior and Do You Need One?

What image does the word “warrior” conjure up for you? Probably a mythological soldier type ready to go to war for what he – or she – believes he – or she- has to protect. Sword and shield in hand.
Well that’s pretty much what springs to mind for me.

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Marketing to Gen Z – you can forget gender

I’ve been brand writing recently for a hospitality company marketing to Gen Z. Research into the target market brought up some really interesting facts for the project, and for me personally. Gen Z are those who are just now entering adulthood

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Do your potential customers get what you do, really?

One of the most common mistakes I see businesses make in their marketing is not clearly communicating what it is they actually do and the obvious benefit that brings to their clients. They think what is obvious to them should be obvious to EVERYBODY.

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The Copy Warrior never takes the easy road

As the Copy Warrior, my role goes beyond taking briefs and spewing out relevant copy as a paid copywriter. It’s about making sure that not only do they get the copy they want, but they get the copy they NEED.

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About Ange Dove

Master copywriter and content marketer Ange Dove, AKA Copy Warrior, founded Proof Perfect in 2003 to improve business communication and marketing, one business at a time.

Her goal was further advanced in 2018 when she made her offline expertise available online with the launch of her training portal MarketSMART Learning Hub.

This Hub makes training available to small business owners seeking to learn how to market their business in today’s online environment and Get Ready, Get Seen, Get Business.

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