The Copy Warrior Blog

Do your potential customers get what you do, really?

One of the most common mistakes I see businesses make in their marketing is not clearly communicating what it is they actually do and the obvious benefit that brings to their clients.

They think what is obvious to them should be obvious to EVERYBODY. But I’m here to tell you that is simply not so.

Over the Christmas holidays, I discovered an awful truth. I’ve been guilty of exactly the same thing! The Copy Warrior was losing a battle!

And I have my wonderful sister to thank for waking me up to...

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Creating an irresistible brand with one of my coaching clients

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Creating an irresistible brand

I had a fruitful discussion with one of my coaching clients today about creating an irresistible brand. We discussed strategies to develop multiple revenue streams for her business off her brand. And it occurred to me that the information we discussed would be useful to any business owner looking to maximise revenue and expand business...

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Content is king of online marketing for generating more leads

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I thought I’d spice things up this week with a video on onlinemarketing. This is the first of a three-part series I’ve put out as an introduction toonlinemarketing, and how to become a content creation machine for your business and get leads online.

Today is the golden age of marketing. We have literally never had it so good!

Yes, there’s a lot of noise out there, and you still have to market smart to get your voice...

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Marketing to Gen Z – you can forget gender

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I’ve beenbrand writingrecently for a hospitality company marketing to Gen Z. Research into the target market brought up some really interesting facts for the project, and for me personally.

Gen Z are those who are just now entering adulthood and finding their place in the world. And it so happens to be where my kids are at.

What came up in the research, beyond Gen Z’s incredible talent for filtering information, was the...

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What is a Copy Warrior and Do You Need One?

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What image does the word “warrior” conjure up for you? Probably a mythological soldier type ready to go to war for what he – or she – believes he – or she- has to protect. Sword and shield in hand.

Well that’s pretty much what springs to mind for me. I’m the Copy Warrior – sword in hand (well pen or keyboard) – ready to take on the battle to ensure my clients benefit from clear, accurate copywriting that is going to...

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Sparking the passion of future entrepreneurs at a primary school talk

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Last week I had the opportunity to spend some time at a local primary school for girls and give them some valuable marketing advice. And honestly, it was a bit of a treat to take some time out of my hectic schedule and spend a morning with some seriously inspiring kids!  I was invited to visit the school to empower the girls with some solid marketing advice for their latest project: the end-of-year school bazaar. Like a much cuter and less cut-throat version of The...

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