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When COVID-19 first hit and lockdown forced the population into their homes, I thought my business was "virus" proof. I was wrong.

You see, over the years, I've been adopting Cloud technologies and onboarding apps that would improve productivity, allow my teams to collaborate virtually and business was effectively run on the Cloud.

We no longer needed a physical office as we could communicate virtually without borders. Meetings could be conducted on Zoom and webinar. 

Accounting went...

We are all battling the Covid-19 virus in this first half of 2020. It's not a turn of events many of us envisaged and fleeting hopes that it would resolve in a few weeks have proved unfruitful. 

Different countries have taken their own approached to controlling the spread based on their demographics and size, but all have eventually come to the conclusion that a long period of isolation is the way to stop the spread.

The UK govt call of Stay Home. Protect the NHS. Save Lives. has largely...

Thinking of creating small business blogs on your website? Here's why you really need to.

It's been a CRAZY year this year for Proof Perfect. 8/10 enquiries this year have been for blog writing.

That's a complete about face from a few years ago when most business owners would practically break their neck in an automatic and often violent jerk reaction to the mere suggestion of putting a blog on their site.

"We can't put a blog on our site! It's unprofessional. That's for foodies and...

Photo by h heyerlein on Unsplash

In my courses, I cover modules on knowing your avatar. No, I don't mean blue creatures from the movie of the same name!

In marketing, your avatar is a profile of your ideal client - the kind of people you want to work with, have the same shared values with, who appreciate what you do and see the value it delivers for them.

For me, my ideal avatar has to be clients who have high standards in the work they want to put out and who see themselves as...

Yesterday I went to see Ed Sheeran in concert in Singapore. It was epic to say the least.

I've been going to concerts all my life. When I lived in the UK I could see anyone I fancied as UK was always on the tour list of any band. Singapore, where I live now, not so much.

Now, in all the concerts I'd seen in the past, I measured it by the entertainment value. As Ed said last night, the sign of a good concert is that you sweat and you lose your voice through singing and screaming so much. Well,...

You know you’ve got to be putting content out there. But you’re battling against time as usual. And perhaps ideas too. You need to find out how to be more productive in content creation. Or do you? There’s so much out there about being productive, about increasing your productivity. There’s great books such as Get Things Done by David Allen (great book and it’s helped me a lot). Then there’s all the apps that get you organised. You’re so grateful for...

Creating an irresistible brand

I had a fruitful discussion with one of my coaching clients today about creating an irresistible brand. We discussed strategies to develop multiple revenue streams for her business off her brand. And it occurred to me that the information we discussed would be useful to any business owner looking to maximise revenue and expand business beyond a brick and mortar offering. So I thought I’d share our discussion with you here.

A coach can add a fresh...

I thought I’d spice things up this week with a video on online marketing. This is the first of a three-part series I’ve put out as an introduction to online marketing, and how to become a content creation machine for your business and get leads online. Today is the golden age of marketing. We have literally never had it so good! Yes, there’s a lot of noise out there, and you still have to market smart to get your voice heard, but compared to 20 years ago,...

I’ve been brand writing recently for a hospitality company marketing to Gen Z.

Research into the target market brought up some really interesting facts for the project, and for me personally. Gen Z are those who are just now entering adulthood and finding their place in the world.

And it so happens to be where my kids are at. What came up in the research, beyond Gen Z’s incredible talent for filtering information, was the androgyny of this generation – their...