The Copy Warrior Blog

Behind the scenes

Is reading becoming a forgotten skill?

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The reason I ask is that this week I've had three simple short messages misread by the readers. 

It had me scratching my head. 

Was I failing to communicate? Were the communications too complicated or convoluted? 

I looked hard but no, they were straight forward and easy to understand. 

The readers just hadn't taken the time and focus to actually read the message as delivered. 

All cases were a case of word blindness.  Like an ad that was on TV a few years ago...

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Work in style I say!

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I love that teacup you see in the picture there, and I'll tell you why as this blog progresses.

But I need to set the stage first. 

Keep It Simple Stupid

In 2018 and 2019, I have been focusing on simplifying my business, the way I work and my life.

I've been intent on getting rid of the clutter - things, people, surroundings, and setting up environments where I can be in flow.

I started at the beginning of 2018 with my business. I used to operate an agency with around 10 full-time staff...

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Lesson Learnt -

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Two things culminated today that made me look at my own behaviour and consider whether I’d set people’s expectations up to believe one thing when I knew I meant another.

And I guess I’ve done it loads of times in my life. I was a people pleaser. I found it easier under pressure to agree to what was ultimately wanted of me rather than stick to what I wanted. Over time I’ve learnt that that just does not work. You stress yourself and you end up letting others down.

So...

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I’m a copywriter. But here’s 28 other things about me

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As a copywriter, I’m almost duty bound to blog. But I’m aware that it’s easy to forget that there is a human being behind the words we read. So I thought it important that I lay a few things bare so you can get to know who I am. I give a nod here to Grant Baldwin, public speaker, whose similar blog inspired me to do the same. So this is me …

1. I’m over half a century.

But that’s OK. I actually found my 25th birthday the hardest to deal with,...

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Sparking the passion of future entrepreneurs at a primary school talk

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Last week I had the opportunity to spend some time at a local primary school for girls and give them some valuable marketing advice. And honestly, it was a bit of a treat to take some time out of my hectic schedule and spend a morning with some seriously inspiring kids!  I was invited to visit the school to empower the girls with some solid marketing advice for their latest project: the end-of-year school bazaar. Like a much cuter and less cut-throat version of The...

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