The Copy Warrior Blog
Thinking of creating small business blogs on your website? Here's why you really need to.
It's been a CRAZY year this year for Proof Perfect. 8/10 enquiries this year have been for blog writing.
That's a complete about face from a few years ago when most business owners would practically break their neck in an automatic and often violent jerk reaction to the mere suggestion of putting a blog on their site.
"We can't put a blog on our site! It's unprofessional. That's for foodies and...
The reason I ask is that this week I've had three simple short messages misread by the readers.
It had me scratching my head.
Was I failing to communicate? Were the communications too complicated or convoluted?
I looked hard but no, they were straight forward and easy to understand.
The readers just hadn't taken the time and focus to actually read the message as delivered.
All cases were a case of word blindness. Like an ad that was on TV a few years ago...
In my courses, I cover modules on knowing your avatar. No, I don't mean blue creatures from the movie of the same name!
In marketing, your avatar is a profile of your ideal client - the kind of people you want to work with, have the same shared values with, who appreciate what you do and see the value it delivers for them.
For me, my ideal avatar has to be clients who have high standards in the work they want to put out and who see themselves as...
I love that teacup you see in the picture there, and I'll tell you why as this blog progresses.
But I need to set the stage first.
Keep It Simple Stupid
In 2018 and 2019, I have been focusing on simplifying my business, the way I work and my life.
I've been intent on getting rid of the clutter - things, people, surroundings, and setting up environments where I can be in flow.
I started at the beginning of 2018 with my business. I used to operate an agency with around 10 full-time staff...
Yesterday I went to see Ed Sheeran in concert in Singapore. It was epic to say the least.
I've been going to concerts all my life. When I lived in the UK I could see anyone I fancied as UK was always on the tour list of any band. Singapore, where I live now, not so much.
Now, in all the concerts I'd seen in the past, I measured it by the entertainment value. As Ed said last night, the sign of a good concert is that you sweat and you lose your voice through singing and screaming so much. Well,...
Writing letters or emails is a challenge. If you aren't aware of that then you may be doing it all wrong. Crafting a letter or email is (or should be) challenging. Why?
You are not there to convey the body language and facial expressions that are so crucial in communication.
When your audience only has the written word to rely on, all sorts of terrible things can happen if you aren't communicating sensitively and with the reader's perspective in mind.
Two things culminated today that made me look at my own behaviour and consider whether I’d set people’s expectations up to believe one thing when I knew I meant another.
And I guess I’ve done it loads of times in my life. I was a people pleaser. I found it easier under pressure to agree to what was ultimately wanted of me rather than stick to what I wanted. Over time I’ve learnt that that just does not work. You stress yourself and you end up letting others down.
As a copywriter, I’m almost duty bound to blog. But I’m aware that it’s easy to forget that there is a human being behind the words we read. So I thought it important that I lay a few things bare so you can get to know who I am. I give a nod here to Grant Baldwin, public speaker, whose similar blog inspired me to do the same. So this is me …
1. I’m over half a century.
But that’s OK. I actually found my 25th birthday the hardest to deal with,...
You know you’ve got to be putting content out there. But you’re battling against time as usual. And perhaps ideas too. You need to find out how to be more productive in content creation. Or do you? There’s so much out there about being productive, about increasing your productivity. There’s great books such as Get Things Done by David Allen (great book and it’s helped me a lot). Then there’s all the apps that get you organised. You’re so grateful for...
As the Copy Warrior, my role goes beyond taking briefs and spewing out relevant copy as a paid copywriter. It’s about really taking care of my clients. Making sure that not only do they get the copy they want, but they get the copy they NEED. It’s as much protecting their corporate reputation as creating valuable content. Over the years, I’ve had to guide clients away from inappropriate product names and embarrassing text, and help them change text to avoid saying the...
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