Hi, smart marketer














With my easy-to-implement, 3-step GET READY, GET SEEN, GET BUSINESS system, I empower small business owners like you with the skills, knowledge and tools to market and grow their business online 

Thanks for stopping by! We're going to do some great things together to start and grow your business!

My courses aim to shorten your learning curve so you can:

POSITION your brand and be perceived as capable, trustworthy and a thought leader in your field

PUBLISH your message on the right platforms to reach the customers that will buy from you

PROFIT from increased sales as you convert your tribe into paying and repeat clients




Access the free information I publish regularly through The Stress-free Copywriter blog on how to Get Ready Get Seen Get Business along with insights into my copywriting world. You’re also welcome to join the MarketSMART Facebook Community to share marketing tips and wins, and get answers from myself directly and other like-minded business owners in the group. Simply hop on over and request to join.


Need more structure to your learning? Then my MarketSMART workshops, membership programme or online courses — including my signature programme Get Ready Get Seen Get Business — are for you. Enrol in my courses online for complete DIY marketing or as a member for monthly support. Need more help? My coaching programme  options may be just the ticket.


Don’t have time to learn or do it yourself and you just need it done for you? No problem.  My team have a host of Done For You and customised packages for your branding, social media, website and offline communications that will get your marketing plan executed at speed. Sometimes it’s easier to hand what you don’t know over to the experts and focus on what you are genius at.


  • “I needed my Singapore website up in two days and only had a rough translation of the content from Italian. What I thought would be an editing job turned out to be a full rewrite. When I consulted with Ange, she recommended a much better flow of information for me. Just 2 days later, my site was completed and launched. I’m so glad I found Ange and her team at Proof Perfect. Response was immediate and they got the job done professionally and with time to spare.”

    Fedro Pte Ltd

  • “Thank you Lord for sending Ange to me. She is like a Angel to me. She is kind and helpful, she is humble and professional. Nothing is too difficult for her, what ever questions I ask her, she could explain it very comprehensive and details, sometimes she even give examples. My job is so much easier now as I understand better. Thank you and I will continue learning from her.”


  • “I’ve worked with Ange for over 2 years now, and she’s delivered as much inspiration to me and the business as she has excellent creative, and insightful copywriting. She leads a lovely team – working with them is efficient, smooth, proactive – everything an agency is supposed to be. Highly recommended!

    Paul Emmerson

    VP Brand Management”

    VP. Brand Management

  • “Ange Dove is to me what I am to my clients, a guardian angel and professional problem solver! She takes care of the details and ensures that my websites are eloquently presented so that I can focus on researching the law, which is what I enjoy most.”

    Advocate & Solicitor – Messrs Khaw Cheow Poh & Associates

"She's way more than a copywriter ... it's a step-by-step systematic approach ... based on your budget. And she cares."

"Thanks to Ange I've got my funnel planned and I've been wanting to do this for so long and she laid it out so simply."

"She was able to clarify the mess in the back of my head and put it down so simply. In  just an hour's consultation I've got my personal brand strategy planned. Highly recommended!"

"Ange has quickly laid out my product roadmap and how to price and scale it in the next stage of my career."

About Ange Dove


Ange Dove is the founder and CEO of Proof Perfect, a content creation agency in Singapore. She applies her over 20 years as a professional copywriter and business owner to manage a global team of writers and graphic designers to deliver content for multinational corporations in Singapore. 

Recognising that small business owners need to market their businesses but don't have the budgets to hire professional agencies, Ange was moved to create MarketSMART Learning Hub.

This online learning platform and community is here to give the small business owner the knowledge and tools to brand themselves and their business, and create marketing campaigns that generate leads that convert to paying clients.

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on Instagram

on The Stress-free Copywriter Blog

Small business blogs - why you need them


Thinking of creating small business blogs on your website? Here's why you really need to.


It's been a CRAZY year this year for Proof Perfect. 8/10 enquiries this year have been for blog writing.

That's a complete about face from a few years ago when most business owners would practically break their neck in an automatic and often violent jerk reaction to the mere suggestion of putting a blog on their site.

"We can't put a blog on our site! It's unprofessional. That's for foodies and...

Read more…

Is reading becoming a forgotten skill?


The reason I ask is that this week I've had three simple short messages misread by the readers. 

It had me scratching my head. 

Was I failing to communicate? Were the communications too complicated or convoluted? 

I looked hard but no, they were straight forward and easy to understand. 

The readers just hadn't taken the time and focus to actually read the message as delivered. 

All cases were a case of word blindness.  Like an ad that was on TV a few years ago...

Read more…

Why knowing your avatar is so important


Photo by h heyerlein on Unsplash

In my courses, I cover modules on knowing your avatar. No, I don't mean blue creatures from the movie of the same name!

In marketing, your avatar is a profile of your ideal client - the kind of people you want to work with, have the same shared values with, who appreciate what you do and see the value it delivers for them.

For me, my ideal avatar has to be clients who have high standards in the work they want to put out and who see themselves as...

Read more…

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