What is a Copy Warrior and Do You Need One?

What is a Copy Warrior and Do You Need One?

What image does the word “warrior” conjure up for you? Probably a mythological soldier type ready to go to war for what he – or she – believes he – or she- has to protect. Sword and shield in hand. Well that’s pretty much what springs to mind for me. I’m the Copy...
Marketing to Gen Z – you can forget gender

Marketing to Gen Z – you can forget gender

I’ve been brand writing recently for a hospitality company marketing to Gen Z. Research into the target market brought up some really interesting facts for the project, and for me personally. Gen Z are those who are just now entering adulthood and finding their place...
Do your potential customers get what you do, really?

Do your potential customers get what you do, really?

One of the most common mistakes I see businesses make in their marketing is not clearly communicating what it is they actually do and the obvious benefit that brings to their clients. They think what is obvious to them should be obvious to EVERYBODY. But I’m here to...
The Copy Warrior never takes the easy road

The Copy Warrior never takes the easy road

As the Copy Warrior, my role goes beyond taking briefs and spewing out relevant copy as a paid copywriter. It’s about really taking care of my clients. Making sure that not only do they get the copy they want, but they get the copy they NEED.   It’s as much protecting...